A properly run pay per click ads for family law attorneys can be a game changer in the highly competitive world of family law. Nevertheless, getting people to visit your website through PPC ads is just half the job. You see the real success of a PPC campaign is what happens after someone clicks on your ad and how they end up scheduling an appointment or reaching out. This is when landing pages become very important. They will help you convert your clicks into true customers.
A well-designed landing page can dramatically increase conversion rates. This article will go into what landing pages are, the importance of strong landing pages in your family law PPC campaigns as well as best practice tips for generating high-converting legal leads.
Role of Landing Pages
A landing page is any web page that you design for a single, targeted campaign. It consists of a single focused objective in which the user is encouraged for a “call to action”. It may ask the user to schedule a consultation or submit a contact form with all their details.
The Importance of Landing Pages in Family Law PPC
Increased Relevance and Focus
If someone clicks on a PPC Ad, they demand that there be information directly in correlation to what was clicked. By having a dedicated landing page, visitors arrive at the highly targeted ad you set them through. You should always consider the correlation between your ad and landing page content
Higher Conversion Rates
With the help of targeted content and a strong CTA, landing pages can deliver you instant results with improved conversion rates. Landing pages can increase your conversion rate drastically. This will lead to more inquiries, and consultations with family law firms and ultimately – clients.
What Makes a Great Landing Page?
Great Headlines and Subheadings
The headline is the first impression that your visitors will get when they arrive on this page. It should be powerful, direct, and relevant to the ad they clicked on the site. Subheadings may add more support.
Trust Signals
Family law firms must create trust. Utilize trust signals i.e. client testimonials, case studies, professional certifications, and association memberships. Trust signals help boost the confidence of your visitors and remind them that they have made a good decision contacting you.
Optimized Forms
If you are using a landing page and have to use a form, keep it simple. Request only mandatory information i.e., name, email, and phone number. Long forms can act as a discouragement and may lead to a decrease in conversions.
Visual Elements
Include some high-resolution images and videos on your landing page. It should include photos of your legal team, and office space that speaks to the core target audience. Client testimonials or a video message from the lead attorney can surely make clients more comfortable and interested in your firm.
The Best Ways to Create Landing Pages
Retain Uniformity
Make sure the landing page reflects the style and design of the PPC advertisement that directed the visitor there. Maintaining consistency in your ad’s appearance, tone, and text encourages visitors to click on it and makes for a smooth user experience.
Comparative Evaluation
Test various iterations of your landing page frequently to see which components work best. In A/B testing, two landing page versions with minor changes are made, and their respective performances are compared. To consistently increase your conversion rates, test various headlines, calls to action, pictures, and content arrangements.
The most effective landing pages reinforce the user experience with relevant, focused, and compelling content to improve conversion rates. This increase in family law firm inquiries results in more consultations and clients for you. Stick to the best practices shared in this article and you will soon be creating top-notch landing pages that deliver results and maximize your PPC investment.
